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The interior layout of the shopping centre incorporates blank walls without windows. We managed to find a unique and economical solution to turn the dull walls of the shopping centre into a huge advertising screen.
The front facade of the building is a 60-x 8-meter LED-dynamic facade capable of reproducing advertisements, information and other video materials over the entire area of the facade wall. This is a unique facade of this kind in Russia, as well as Central and Eastern Europe.
Thanks to the special patented cassette design of the facade and the technological know-how of the group, this facade is a unique engineering solution that can be used in other similar objects for visual advertising.
In addition, the media façade software allows you to divide the entire screen area into zones. In each scenario, you can display separate video information in your own scenario, or by combining all the zones, you can play video in the entire width of the media facade.
